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The largest fair of the sector and main event of the furniture and wood industry was an absolute success in all numbers, the ninth edition of ForMóbile - International Trade Show For The Furniture and Wood Industries, confirmed the confidence of the sector and consolidated once and for all as the largest event of the sector in Latin America!
ForMóbile 2022 took place from July 5th to 8th at the São Paulo Expo, the largest and most modern pavilion in Latin America. More than 500 national and international exhibitors presented the main novelties, trends, and technologies of the furniture industry to a visiting public that exceeded the mark of 50 thousand professionals, in an occupied area of more than 50,000m² of exhibition.
SUSTAINABILITY | ForMóbile worked together with the exhibitors to increase their sustainable awareness, prioritizing the reduction of disposable materials and the intelligent and rational use of resources.
The preparation began even before the event. ForMóbile anticipated the registrations in digital format to reduce paper printing and prioritized digital communications. The materials that require printing, such as maps of the fair, were made with FSC - Certified paper. The general orientation for exhibiting brands in 2022 was about the intelligent use of transportation and materials, such as encouraging the use of LED lamps in the stands to reduce energy consumption and the use of reusable structures. About 20% of all the carpeting in the fair is also reusable.
PALCO FORMÓBILE | During the four days of the fair, ForMóbile offered a special stage for visitors, where they could learn and experience news, trends and innovations in the furniture industry - through unprecedented lectures and presentations with the leading names in the market. In this exclusive space, several themes will be highlighted, with experts debating qualified content and directed to the most varied segments of this market - from subjects for product designers and architecture to presentations aimed at cabinetmakers and those interested in the woodworking area in general, in addition to themes dedicated to the economic scenario, advanced manufacturing and new technologies.
ESPAÇO MAKER | A dedicated space that promoted specialized techniques and showed, in real time, the work of the main professionals in the sector. In this environment, live presentations were held with some of the main Youtubers and Influencers of the furniture industry and woodworking in general, during all days of the event.
BUSINESS ROUND | The event once again hosted Orchestra Brasil, a successful project that moves business opportunities between Brazilian companies and international buyers .
SENAI SCHOOL | The program already has 176 companies served, distributed in 28 technological areas. In the cart, the visitor can have contact with 5G Connectivity, WiFi 6, virtual reality, and augmented reality - besides getting to know the entire range of courses available at SENAI for professional development.
WOOD SPACE | Focused on the universe of solid wood and that, since 2018, promotes the segment. Created in partnership with the Industrial Reference Magazine and with the support of the Brazilian Association of the Mechanically Processed Wood Industry (ABIMCI), the action arrived in 2022 in a renewed form and with new participants - in addition to products and specific equipment for the sector.
TOP MÓBILE AWARD | About 400 market professionals, representatives of the largest manufacturers and producers in the furniture industry in the country participated in the ceremony of the 17th Top Móbile Award, organized by Móbile magazine, which took place during the ninth edition of ForMóbile - Feira Internacional da Indústria de Móveis e Madeira 2022.
The facilities of the São Paulo Expo Exhibition & Convention Center were cited by visitors and exhibitors as one of the highlights of ForMóbile, the first fair to occupy the pavilion. It is the most modern event center in South America and offers 90 thousand m² of exhibition area.
The location of the pavilion is strategic, 850 meters from the Jabaquara subway and 10 minutes from the Congonhas airport. As it is outside the municipal restriction perimeter (rodízio) for passenger and cargo vehicles, the location facilitates the assembly and dismantling stages of the stands, and access for visitors arriving via Imigrantes Highway.
The architectural complex has a modern infrastructure capable of hosting national and international events. It has a garage building for 4,500 covers and an access walkway integrated to the pavilion..
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