Formóbile is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
RELEASES FORMÓBILE 2026
Check out all the press releases and information about ForMóbile and the trade fair.
The 11th edition of Latin America's largest furniture and wood industry trade show, ForMóbile 2026, announces new features and growth
The 11th edition of ForMóbile, the International Furniture and Wood Industry Trade Show, has been scheduled for June 30 to July 3, 2026. Once again, the São Paulo Expo will be the venue for the furniture sector's premier business, innovation, and trends event in Latin America. The fair brings together professionals from across the production chain, reinforcing its position as a strategic platform for connection and knowledge with international reach and a focus on sustainability and innovation.
For 2026, ForMóbile presents significant growth: there will be 15% more exhibition space compared to the previous edition and the participation of more than 50 new exhibiting companies, expanding the range of solutions and opportunities for the sector. Visitors will have free and easy access to Wi-Fi among the facilities already confirmed, which reinforces the fair's commitment to offering a complete and connected experience.
A highlight of this edition is the launch of Concierge, an exclusive service designed to help exhibitors prepare for the event, particularly by assisting them in finding reliable suppliers and optimizing their resources. Another innovation is the evolution of the Leadster and Leadster Plus tools, which now offer advanced features to facilitate the collection and analysis of visitor data in real time, strengthening business connections during and after the fair.
In 2026, the ForMóbile Xperience platform will gain more prominence by strategically integrating with the Leadster and Leadster Plus products. The goal is to enhance networking opportunities and encourage the full promotion of exhibitors and their products on company pages. This will ensure greater visibility and engagement with visitors.
Fabi, ForMóbile's artificial intelligence launched in 2024, remains a key ally of the event. Fed with data from the fair and participating brands, the tool is constantly evolving and promises to offer even more accurate insights, personalizing the experience of participants and strengthening the furniture community throughout the year.
In addition to digital and structural innovations, ForMóbile 2026 features confirmed attractions that establish the event as a hub of inspiration and content: the ForMóbile Stage, the Maker Space, and the Wood Space. Each environment has been strategically designed to encourage debate, showcase trends, and connect professionals and brands in an innovative setting that fosters knowledge exchange.
The ForMóbile Stage is the perfect place to connect with leaders and visionaries who will personally present topics that are shaping the future of the furniture industry. Participants will be able to get inspired and learn about best practices in modern carpentry, the industry of the future, and emerging market trends.
The Maker Space, curated by Stopa Lab, offers a dynamic, interactive program. During the four-day event, influential carpenters will share techniques and tutorials for various projects in real time while demonstrating the operation of tools and equipment. At the same time, the public can engage in conversations with professionals and participate in interactive challenges that reveal their creative and manufacturing skills.
Since its debut in 2018, the Wood Space has established itself as one of the most dynamic environments at ForMóbile, and it will celebrate its fourth edition in 2026. This specialized hub brings together exhibitors focused on solid wood and related products, establishing an innovation hub for this important market segment.
Referência magazine, the partner behind Wood Space, has already confirmed the presence of major brands for the 2026 edition: Arte Diamante, Bonardi Compensados, CCB Coatings, Fagus-Grecon, Kanefusa, Teak Brazil, among others.
About ForMóbile
ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain better return on investment, with more focus and assertiveness. To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br.
Press information:
A4&Holofote Comunicação | 11 3897-4122
Alessandra Barbieri| [email protected] | 11 95019-4585
Camila Barbieri | [email protected]| 11 99323-0101
ForMóbile 2026 is growing and reinforcing its strategic role in the furniture sector
The 11th edition of ForMóbile (International Trade Fair for the Furniture and Wood Industry), the largest and most important event in the sector in Latin America, will take place from June 30 to July 3, 2026, at the São Paulo Expo. The fair has grown by 10-12% compared to the previous edition, consolidating a cycle of continuous expansion since the post-pandemic period.
The event will bring together leading figures in the furniture industry, providing a strategic meeting point for carpenters, manufacturers, suppliers, retailers, architects, and designers to promote connections, business, and professional development. With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more.
The Brazilian furniture industry remains one of the country's most important production sectors. In 2024, the furniture and mattress industry saw an 8.6% increase in production volume compared to 2023, reaching approximately 439.9 million units. The sector's revenue reached more than R$ 91.5 billion, driven by a 10.7% increase in domestic consumption, marking a 12.1% cumulative increase over the previous year. The data comes from the latest edition of Conjuntura de Móveis, a monthly study conducted by IEMI on behalf of ABIMÓVEL based on official research sources.
85% of exhibitors who participated in the 2024 edition returned, and there was strong demand from new companies. "The exceptional results of the 2024 edition drove unprecedented advance sales. Even with less than a year to go before the fair, most of the spaces are already occupied, which demonstrates the market's confidence and the event's strategic importance for the sector," says Tatiano Segalin, ForMóbile's business manager.
The 2026 edition will prioritize quality over quantity, seeking to attract professionals with significant decision-making authority and a genuine interest in learning about new developments, closing deals, and fostering partnerships. In 2024, the fair received more than 52,000 visitors. The expectation for 2026 is to increase this number by about 10%, while maintaining a comfortable and productive experience for all participants.
In addition to the extensive exhibition, the event offers high-level content programming, including the “ForMóbile Stage”, with lectures and panels on trends, design, furniture architecture, modern carpentry, industry 4.0, the economic landscape, advanced manufacturing, and new technologies; the “Maker Space”, with practical demonstrations of techniques and processes by YouTubers and influencers in the sector; and the “Wood Space”, focused on the world of solid wood and its products and services.
The ForMóbile experience continues throughout the year with ForMóbile Digital, an editorial channel with exclusive content that receives over 20,000 visits per month, as well as the "ForMóbile Xperience" platform. This platform connects visitors and exhibiting brands 365 days a year, allowing users to research products, interact with companies, and access exclusive content.
With its consistent growth and highly conducive business environment, ForMóbile reaffirms its position as Latin America's premier furniture industry showcase. The event invites companies and professionals to join its innovative, networking-driven journey.
Service:
ForMóbile 2026 – 11th International Trade Fair for the Furniture and Wood Industry)
Date: June 30 to July 3, 2026
Time: 10 a.m. to 7 p.m.
Location: São Paulo Expo – São Paulo/SP
About ForMóbile
ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br.
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
ForMóbile will be present at Fimma Brasil 2025
Recognized as the largest and most important event in the furniture and wood industry in Latin America, ForMóbile confirms its participation in the next edition of Fimma Brasil, which will take place between August 4 and 7, at the Parque de Eventos in Bento Gonçalves (RS).
With a history spanning over 30 years, Fimma Brasil brings together exhibitors from across the furniture industry supply chain - from machinery and tools to technology and raw materials. The fair is organized by Movergs (Association of Furniture Industries of the State of Rio Grande do Sul) and is 100% B2B focused. It welcomes a highly qualified audience of industry decision-makers, architects, designers, carpenters, and international buyers.
ForMóbile's presence at the event reinforces its commitment to being close to the sector throughout the year, promoting strategic connections, strengthening its relationship with the market, and expanding its role as a complete platform for business, content, and trends for the national and international furniture chain.
During Fimma Brasil, ForMóbile will preview three strategic initiatives that will be featured at the next event in 2026. First, the fair's floor space will be expanded to accommodate the growing demand from exhibitors. Another new feature is the launch of the Concierge service, an exclusive service that will offer personalized support to exhibitors at all stages, making participation more efficient and assertive. Finally, we will present the Leadster Plus tool, an artificial intelligence-powered solution that promises to revolutionize lead generation and expand promotional and business opportunities for exhibitors.
About ForMóbile
ForMóbile (International Trade Fair for the Furniture and Wood Industry) is the largest and most important event in the sector in Latin America. From June 30 to July 3, 2026, we will bring together the leading names in the furniture chain. The fair is a strategic meeting point for carpenters, industries, suppliers, retailers, architects, and designers, promoting connections, business, and professional development.
With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more. To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visitwww.informamarkets.com.br
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
There's less than a year to go until the 11th edition of ForMóbile
The largest gathering of the furniture and wood industry will return to São Paulo from June 30 to July 3, 2026.
The countdown to the 11th edition of ForMóbile has begun. Considered the most significant event in the furniture and wood production sector in Latin America, the fair will return in 2026 for four days of business opportunities, industry trends, and ample networking. From June 30 to July 3, the São Paulo Expo will host manufacturers, carpenters, designers, suppliers, and retailers from around the world to learn about the latest innovations in raw materials, machinery and equipment, hardware, components, and much more.
The 2024 edition showed the impact that ForMóbile has on the sector: more than 50,000 visitors checked out the latest products from over 550 exhibiting brands. The highly qualified audience made the difference — 90% of visitors play a key role in the purchasing process of companies and 72% attended the fair with the intention of closing new deals. As a result, 96.1% of visitors plan to return in 2026, reinforcing ForMóbile's relevance and ability to drive growth in the sector.
Reasons not to miss the next edition:
Connections that drive results: ForMóbile is the perfect place to expand your network and create new opportunities with leading national and international furniture retailers.
Sustainability and circular economy on the agenda: the fair will feature content focused on sustainable practices, new materials, and reuse, addressing trends that will transform the future of the industry.
Real cases and practical inspiration: modern carpentry, lectures with experts, and live demonstrations will allow visitors to test tools and learn about innovative techniques to improve quality and productivity.
With a high-quality and comprehensive program, the 11th edition of ForMóbile in 2026 promises to make its mark on the market. Prepare for four intense days of trends, business, and knowledge at the essential meeting place for the furniture and wood industries.
About ForMóbile
ForMóbile (International Trade Fair for the Furniture and Wood Industry) is the largest and most important event in the sector in Latin America. The fair brings together the leading names in the furniture industry and serves as a strategic meeting point for carpenters, manufacturers, suppliers, retailers, architects, and designers. It promotes connections, business, and professional development.
With national and international coverage, ForMóbile showcases the latest innovations and trends in the market, bringing together exhibitors from all segments of the industry: machinery and equipment, raw materials and inputs, hardware, accessories and components, fabrics, foams, technological solutions, and much more. To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br.
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
The power of sustainability in the furniture sector
How the furniture industry has incorporated sustainable practices throughout the entire production chain
Sustainability is no longer just a trend; it is now a strategic pillar of the furniture industry. Companies committed to more responsible practices are rethinking every stage of the production chain, from the conscious use of raw materials to the reuse of waste.
The Brazilian industry has invested in clean technologies, environmental certifications, and strengthening local supply chains. Using reforested wood panels is one of the most widespread practices, and it is becoming even more relevant as consumers value the origin and impact of their purchases.
According to an article published by ForMóbile Digital, sustainability is an urgent issue in the wood panel and furniture sector, particularly with regard to the production and application of MDF and MDP. In response to the environmental impact caused by logging and industrial production, companies of all sizes are mobilizing.
In an interview with the ForMóbile #NoSofá program, architect Thais Amadeu emphasizes that sustainability goes far beyond the reuse of materials. "Today, sustainability has much more to do with time. It's about what we're using, how long it will last, how often we'll need to replace it, and how much waste it will generate", she explained. For her, sustainability means understanding the life cycle of materials and projects while seeking to minimize impact and maximize durability.
She also emphasizes the important roles that architects and designers play in this process. "Designing with sustainably means more than choosing recyclable materials. It also means thinking about where to position a window to ensure natural lighting or choosing a site that doesn't require aggressive environmental intervention", she comments. To her, sustainability means managing materials, time, and people.
Transparency has also become a fundamental pillar. Many organizations already implement monitoring and accountability systems, ensuring compliance with environmental and social standards and consolidating an ethical stance in the face of an increasingly demanding market that pays attention to these issues.
Several of these innovations will be showcased at ForMóbile 2026, the largest furniture and wood industry trade show in Latin America. The event will bring together exhibitors who have been leading sustainable transformations in the sector, as well as a rich program of debates on ESG, environmental certifications, and the green future of carpentry and industry.
For those working in the segment, being attentive to sustainable practices is more than a competitive advantage; it is a necessity to keep up with the demands of an increasingly conscious market. Thinking of design not only as aesthetics, but as a legacy, is the challenge of the new era.
About ForMóbile
ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
Redesigned offices: the return to in-person work requires more flexible and welcoming spaces
After years of remote work, the return to in-person work is shaking up the corporate market and demanding new architectural and furniture solutions. Vitor Hugo Candal, co-CEO of Minimal Design and participant in the ForMóbile #NoSofá program, says that the return to offices has revealed significant challenges, especially regarding talent retention and productivity in shared environments.
"Now more than ever, large companies require office attendance. The difficulty of developing leadership and the need for collaboration have driven this movement backward," Candal explains.
However, this does not mean going back to the way things were before. Employees accustomed to the comfort and flexibility of working from home no longer accept rigid, personality-less spaces. The solution lies in creating hybrid environments, which does not necessarily mean alternating days between home and the office, but rather how the office is structured internally.
“Today, everywhere is a workplace. A sofa, a booth, or a meeting room can be productive spaces as long as they offer comfort, connectivity, and privacy," says Candal.
The trend is for offices to resemble homes. Organically designed furniture, biophilic design, warm colors, and items such as curtains, rugs, and acoustic panels are becoming more popular. Additionally, functionality has become essential: tables with casters, modular stations, removable cubicles, and furniture with induction chargers are examples of solutions that combine practicality with aesthetics.
For those looking to start the transformation, Vitor Hugo recommends focusing on three key aspects: temperature, lighting, and acoustics. “These are the points most often cited in global workplace satisfaction surveys. Improving them already brings immediate gains in comfort and productivity," he points out.
This adaptation can be done gradually with small investments and reconfiguration of the layout. The priority is to create collaborative spaces with areas for decompression and the freedom to choose where and how to work within the office.
The full episode with Vitor Hugo Candal is available in season five of ForMóbile #NoSofá, a ForMóbile initiative that discusses trends, innovations, and challenges in the furniture industry.
About ForMóbile
ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br.
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
What is sustainable forest management?
ForMóbile, an international trade fair for suppliers to the wood and furniture industry, plays a significant role in promoting this activity.
Sustainable forest management is the practice of managing forests in a balanced way to ensure economic, social, and environmental benefits while respecting the natural processes of ecosystems. This approach utilizes multiple timber and non-timber species, as well as other forest goods and services.
According to data from the National Forest Information System, 58% of Brazil's territory is covered by forests. Therefore, conserving this vast biome is essential for the country's sustainability.
Types of sustainable forest management
Different types of forest management seek to balance the exploitation of natural resources with environmental conservation. Three of them stand out:
- Native forest management: consists of sustainably exploiting natural resources such as wood, fruits, oils, and resins while ensuring the regeneration of vegetation and maintaining biodiversity. This practice adheres to environmental standards and aims to minimize ecological impact.
- Planted forest management: involves managing forest plantations of fast-growing species for commercial purposes such as producing wood, paper, and pulp. These forests are cultivated outside permanent preservation areas and legal reserves, but their management must meet environmental requirements.
- Agroforestry systems (AFS) management: integrates agricultural crops, native trees, and, in some cases, animal husbandry, promoting productive diversification and ecological benefits, such as soil recovery and increased carbon capture.
The role of ForMóbile in promoting sustainability
ForMóbile, the largest furniture and wood industry fair in Latin America, is a benchmark event for professionals and companies committed to furniture manufacturing, as well as the process of sustainable extraction and use of forest resources. During the fair, large companies are presented that, with their technologies, products, and solutions, value the principles of sustainability, such as the use of wood certified by responsible forest management.
A notable example is the participation of Duratex, a company that highlights its environmental certifications, including the Green Seal awarded by the FSC (Forest Stewardship Council), demonstrating its commitment to environmental conservation.
Similarly, Placas do Brasil is notable for producing MDF exclusively from eucalyptus wood sourced from 100% sustainable forests. The company partners with regional producers and offers them technical support and financing for eucalyptus cultivation. It also employs advanced environmental practices, such as using thermal energy generated from biomass and reusing rainwater and industrial process water.
Greenplac uses wood from its own 18,000-hectare eucalyptus plantations. This production model ensures the traceability and quality of the raw materials while reducing pressure on native forests and promoting the continuous renewal of the vegetation cover.
Additionally, the fair promotes discussions and disseminates information about effective forest management practices, encouraging the adoption of techniques that ensure responsible forest exploitation. Thus, ForMóbile establishes itself as a vital platform for sharing experiences and innovations, aligning industrial production with environmental responsibility.
About ForMóbile
ForMóbile has become a comprehensive business platform for the furniture and wood industries, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database of over 100,000 industry professional contacts from various channels, such as a digital platform, website, social networks, and an exclusive content and business tool, which it is possible to promote brands, launch products, generate leads, and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To learn more, visit www.formobile.com.br
About Informa Markets
As the organizer of the ForMóbile event, Informa Markets connects people and markets through digital solutions, specialized content, trade shows, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. With a presence in over 30 countries, it has been operating in Latin America for over 29 years, and today has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering more than 30 hybrid events, news portals, and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br.
Press information:
A4&Holofote Comunicação | 11 3897-4122
Gabriela de Castro| [email protected] | 11 94846-5076
Camila Barbieri | [email protected]| 11 99323-0101
RELEASES FORMÓBILE 2024
Brazil is the largest furniture producer in Latin America
In 2024, ForMóbile will be held, the sector’s largest trade fair and the main event for the furniture and wood industry in Latin America
Brazil’s furniture industry is among the world’s largest, and the largest in Latin America. With over 268,000 employees involved in direct and indirect jobs across more than 19,000 companies, the sector had an estimated production value of approximately R$76.9 billion in 2022, according to data from Abimóvel (the Brazilian Furniture Industry Association). This industry holds the 8th position in the ranking of employment-generating sectors in Brazil, contributing significantly to the nation’s GDP at 1.2%.
The Brazilian furniture sector continues to thrive as a pivotal production chain, offering immense business potential. Prospects for growth are expected to rise in the coming years due to increased consumer demand. In terms of foreign trade, Brazil ranks as the 26th largest furniture exporter globally, with sales reaching USD 830.7 billion in 2022. Notably, wood furniture accounts for 83.7% of these exports.
This robust landscape underscores the strength of companies within Brazil’s furniture sector, and it enhances the appeal of international collaborations with Brazilian businesses. In this context, ForMóbile, the International Trade Fair for the Furniture and Wood Industry, serves as a vital platform for fostering business opportunities, networking, and knowledge exchange among companies within the furniture supply chain, both in Brazil and abroad.
The 10th edition of ForMóbile, commemorating the 20th anniversary of Latin America’s largest furniture and wood industry trade fair, is set to take place from July 2 to 5, 2024, at the São Paulo Expo. With more than 550 confirmed exhibiting brands and an estimated 50,000 industry professionals expected to attend, the event, coordinated by Informa Markets Brasil, promises to be a significant in-person gathering.
ForMóbile serves as a critical convergence point, bringing together equipment and bend-product manufacturers, cabinetmakers, suppliers, and market stakeholders, with a strong focus on both domestic and international professionals and companies involved in the furniture supply chain. The event fosters an environment conducive to professional networking, interaction, and the exploration of business prospects.
Tatiano Segalin, ForMóbile’s show manager, expresses optimism about the 10th edition, emphasizing the industry’s enthusiasm for expanding business, both domestically and internationally. He highlights ForMóbile’s pivotal role in promoting collaboration across the entire supply chain and fostering innovation within the sector.
“We are thrilled about the upcoming edition, which promises to be the best yet and celebrates 20 years of history. ForMóbile attracts numerous companies from the industry and the broader furniture supply chain, representing various regions of Brazil and South America. In total, more than 550 exhibiting brands will participate, and attendance is expected to exceed our already high expectations. With around 50,000 square meters occupied by this diverse array of companies, attendees will have a unique opportunity to explore trends, discover innovations, and access a wealth of content related to manufacturing processes, accessories, raw materials, inputs, equipment, end products, as well as suppliers and dealers from across the entire sector”, he explains.
Service:
10th ForMóbile - International Trade Fair for the Furniture and Wood Industry
Date: July 2-5, 2024
Schedule: From 10 a.m. to 7 p.m.
Venue: São Paulo Expo | São Paulo Expo. Rod. dos Imigrantes, s/n - Km 1,5. Vila Água Funda, São Paulo/SP.
About ForMóbile
ForMóbile has become a complete business platform for the entire furniture and wood industry, nationally and internationally, generating business, relationships and delivering quality content in all environments: digital and physical, in a synergistic way. It currently has a qualified database of more than 100,000 contacts of professionals in the sector and various channels, such as a digital platform, website, social networks and an exclusive content and business tool, with which it is possible to promote brands, launch products, generate leads and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To find out more, visit www.formobile.com.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To find out more, visit www.informamarkets.com.br
Information for the press:
A4&Holofote Comunicação | 11 3897-4122
Fernanda Gmeiner | [email protected] | 11 98989-3309
Camila Barbieri | [email protected] | 11 99323-0101
ForMóbile will hold its 10th edition, celebrating the growth and evolution over 20 years of history
The 10th edition of ForMóbile, which celebrates the 20th anniversary of the sector’s largest trade fair and the main event for the furniture and wood industry in Latin America, is arriving with a completely revamped visual identity, more than 550 confirmed exhibiting brands and the expectation of welcoming approximately 50,000 professionals from the segment, from July 2 to 5, 2024, at the São Paulo Expo.
After two successful decades, ForMóbile is a major face-to-face meeting point for the sector, bringing together the equipment and end products industry, cabinetmakers, suppliers and dealers in the market, with a focus on national and international professionals and companies involved in the furniture chain.
The furniture sector continues to stand out as one of Brazil’s main production chains and has enormous business potential, with prospects for growth to pick up in the coming years due to the rise in consumer spending. According to Abimóvel - the Brazilian Furniture Industry Association, the sector ranks 8th in the chain that employs the most people in Brazil, accounting for 1.2% of GDP. There are more than 275,300 employees with direct and indirect jobs.
Also, according to the organization, the export market continues to grow and Brazil had its record sales of furniture abroad in 2021. US$937.9 million in parts were sold to 167 countries, generating 50% more revenue than in 2020. In total, 443.2 million parts were manufactured, making the national industry the sixth largest in the world, with around 80% of production coming from small factories concentrated in the Northeast, Southeast and South.
This scenario confirms the strength of the companies that make up the country’s furniture sector and increases the interest of international players in doing business with Brazilian companies. It is in this context that ForMóbile remains active as an agent for promoting business, networking and content for the companies that make up the furniture chain in Brazil and abroad.
Coordinated by Informa Markets Brasil, the fair takes place in an environment conducive to professional interaction and business opportunities. There, attendees can explore the latest news and trends, as well as enjoy a variety of attractions and high-quality content. Tatiano Segalin, ForMóbile’s show manager, is optimistic about the 10th edition. For him, the sector is eager to boost business even further, both in the domestic and international markets, and in this context, ForMóbile plays a crucial strategic role, promoting the integration of the entire chain around innovation for companies in the sector.
“We are very excited about the next edition of the event, which promises to be the best ever, and about celebrating 20 years of history. ForMóbile is attended by a large number of companies from the industry and the furniture chain as a whole, from various regions of the country and South America. In all, more than 550 exhibiting brands will be taking part and visitors should once again exceed expectations. We have approximately 50,000 square meters occupied by this rich array of companies, which will offer the event’s visitors a unique opportunity to find trends, news and lots of content on manufacturing processes, accessories, raw materials, inputs, equipment and end products, as well as suppliers and dealers from the entire industry”, he explains.
With actions designed to promote the commercial, economic, technological and professional development of the sector, visitors will have the opportunity to take part in a series of exclusive talks and workshops. On the Palco ForMóbile, the audience will be able to see different themes designed for the market. Qualified content and debates on trends, product design, furniture architecture, news and launches in the segment, modern joinery, the furniture industry, the economic scenario, advanced manufacturing and new technologies.
Another interactive attraction is the Espaço Maker, dedicated to those who want to learn specialized techniques and check out the work of the sector’s leading professionals. In this area, live presentations are given by some of the main Youtubers and Influencers in the furniture sector and woodworking in general, throughout the days of the event. And the Espaço Madeira, with attractions focused on the world of solid wood, related products and services, which has been promoted in the segment since 2018.
ForMóbile also offers a journey for digital interaction 365 days a year on the event’s platforms and social networks. ForMóbile Digital is an editorial content channel with exclusive sectorized production and more than 20,000 page views per month. In addition to ForMóbile Xperience, which is a digital platform for the event’s community with various functionalities, providing research into brands, products and services, consumption of video content and lots of connections.
“ForMóbile Xperience is a digital platform that brings together and connects the furniture sector for 365 days a year, bringing solutions for small carpenters to large industries, thus providing a connection between visitors and exhibiting brands, in addition to promoting professional updating with unpublished and relevant content, navigation is simple to expand the contact network within this community and learn about the launches of the exhibiting companies,” concludes Tatiano Segalin.
Following the success of the market, ForMóbile is growing with each edition and your brand can be part of this, the largest furniture fair in Latin America. Seize the opportunity and ensure your brand’s space.
Service:
10th ForMóbile - International Trade Fair for the Furniture and Wood Industry
Date: From July 2 to 5, 2024
Schedule: From 10 a.m. to 7 p.m.
Place: São Paulo Expo | São Paulo Expo. Rod. dos Imigrantes, s/n - Km 1,5. Vila Água Funda, São Paulo/SP.
About ForMóbile
ForMóbile has become a complete business platform for the entire furniture and wood industry, nationally and internationally, generating business, relationships and delivering quality content in all environments: digital and physical, in a synergistic way. It currently has a qualified database with more than 100,000 contacts of professionals in the industry and various channels, such as a digital platform, website, social networks and an exclusive content and business tool, with which it is possible to promote brands, launch products, generate leads and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.
To learn more, visit www.formobile.com.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit www.informamarkets.com.br
Information for the press:
A4&Holofote Comunicação | 11 3897-4122
Fernanda Gmeiner | [email protected] | 11 98989-3309
Camila Barbieri | [email protected] | 11 99323-0101
Copyright © 2025. All rights reserved. Informa Markets, a trading division of Informa PLC.