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Check out all the press releases and information about ForMóbile and the trade fair.
ForMóbile 2026: Surface Technology and Sustainability Drive the New Cycle of MDF in Brazil
Driven by innovations in surfaces, industrial efficiency, and sustainability agendas, the MDF resin panel segment reinforces its centrality in the woodworking and construction industries.
The global MDF (Medium Density Fiberboard) panel market is experiencing consistent growth, with a projected compound annual growth rate (CAGR) of 3.81% in the coming years. This expansion is fueled by structural factors: increased residential construction in emerging markets, replacement of native solid woods with controlled and certified panels, and technical performance improvements that expand the material’s applications in high-demand environments.
In the field of surface technology, the sector has advanced in offering high-fidelity melamine coatings and synchronized textures capable of precisely reproducing the design and relief of wood species, stones, and fabrics. This evolution responds to the professional woodworking demand for materials that combine industrial repetition with a qualified sensory experience, reducing variability and increasing project predictability. Simultaneously, there is growing interest in panels with differentiated functional performance, such as moisture resistance and low formaldehyde emissions, a growing requirement from both specifiers and end consumers attentive to environmental and health standards.
Sustainability emerges as a strategic axis for the segment. The use of planted and certified forests as the foundation of the production chain, combined with raw material traceability and the development of low-emission certified lines, repositions MDF in the debate on conscious construction and responsible specification. For woodworking shops and project professionals, this differentiation is beginning to directly influence purchasing decisions and the value proposition to the end customer.
Panels in Focus at ForMóbile 2026
ForMóbile 2026 brings together the sector’s main references, with launches that embody the described trends. Exhibitor presentations reflect the current stage of industrial development of MDF and signal the vectors that will guide the market in the coming years.
“ForMóbile is the ideal setting to materialize our ‘Partnership that does more for woodworking,’ strengthening the sector’s technical development and presenting solutions that balance high performance, well-being, and sustainability,” says Patrícia Cisternas, Marketing Manager at Duratex.
The Fair as a Technical Platform for the Sector
The advancement of MDF as a high-tech material is one of the pillars of this edition. According to Tatiano Segalin, Show Manager of ForMóbile, the goal is to provide a complete technical experience. “We want visitors to understand the journey of the panel, from the certified forest to the final application in high-end woodworking. ForMóbile 2026 will be the main stage for those seeking to understand the future of furniture in Brazil.”
By bringing together the main players in the MDF panel industry, ForMóbile 2026 consolidates its role as a strategic platform for technical updates and trend analysis in the production chain. The event highlights the advancement of MDF as an increasingly sophisticated material, where surface technology, sustainable sourcing, and industrial precision become central elements to meet the demands of contemporary woodworking and specification.
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
Press and Influencer Accreditation
The fair is free for press coverage and influencers, subject to prior accreditation on the official Informa Markets website. Access: tinyurl.com/imprensaformobile
General Public Accreditation
The fair is free for industry professionals, subject to prior registration on the official event website. Access: www.formobile.com.br/pt/credenciamento.html
*São Paulo Expo has parking facilities, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).
About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.
Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101
ForMóbile 2026 Highlights the Advancement of Automation and Industry 4.0 in Furniture Production
From June 30 to July 3, at São Paulo Expo, the fair brings together solutions that enhance productivity, reduce costs, and transform the factory floor.
The pursuit of greater productivity, efficiency, and standardization has accelerated the adoption of automation in the furniture industry, a movement gaining strength in the face of a shortage of skilled labor and the need for competitiveness. In this context, ForMóbile 2026, the International Fair for the Furniture and Wood Industry, showcases an increasingly robust array of solutions in machinery, robotics, and process integration.
The 11th edition of the event will take place from June 30 to July 3, at São Paulo Expo in São Paulo, bringing together manufacturers and suppliers who are investing in technologies capable of transforming the daily operations of woodworking shops and furniture industries—from leaner operations to large-scale production lines. More than 50,000 professional visitors from the sector are expected, reinforcing the fair’s role as the main meeting point for the production chain in Latin America.
Among the highlights, Grupo Roberpack will present solutions focused on packaging automation, with equipment that contributes to process standardization, waste reduction, and operational cost optimization—factors that are increasingly relevant in a scenario of efficiency and sustainability.
Mach CNC will showcase a set of integrated solutions for woodworking shops, focusing on automation and productivity gains. One of the main attractions will be the live demonstration of a nesting cell with a robotic arm for automatic sheet feeding, practically demonstrating how technology can reduce operation time and increase precision in the production process. The company will also present updates to its management software, enhancing control and integration across production stages.
In addition to these solutions, ForMóbile will feature a wide range of machines and equipment geared toward Industry 4.0, including technologies for cutting, machining, and finishing, which enable greater quality control, repeatability, and operational efficiency.
“ForMóbile is the environment where the furniture industry can practically access the technologies that are transforming the sector. Automation is no longer a trend; it has become a necessary path for productivity and competitiveness gains. Our goal is to connect visitors to solutions that directly impact business results,” says Tatiano Segallin, Business Manager of ForMóbile.
More than just a showcase of equipment, the fair establishes itself as a decision-making space for industry professionals, who find in the event the opportunity to compare technologies, meet suppliers, and practically evaluate the most suitable investments for their operations.
Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html
São Paulo Expo has parking facilities, and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.
Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101
Carpenter’s Day: The Knowledge That Builds Excellence and Evolution in the Furniture Industry
Celebrated on March 19, Carpenter’s Day provides an opportunity to recognize the fundamental role of professionals in the production chain of the sector. Responsible for transforming raw materials into solutions that structure homes, offices, and public spaces, carpenters hold a central position in a segment undergoing profound transformations, driven by the growing appreciation for personalized projects and the increasing demand for custom-made furniture.
“ForMóbile was created to acknowledge that innovation, quality, and the future of furniture are shaped by the hands and knowledge of those who work daily in woodworking. Giving visibility to this work also means investing in the evolution of an extremely promising production chain,” says Tatiano Segallin, Business Manager of the leading furniture industry fair in Latin America.
With a focus on professionals at the forefront of production, ForMóbile has expanded initiatives that value carpenters as central agents of transformation. At a time when demand for custom-made furniture and personalized projects is growing, the profession is gaining prominence in creating more functional, unique environments aligned with contemporary lifestyles.
The Brazilian furniture sector also shows positive indicators. According to data from the Brazilian Association of Furniture Industries (ABIMÓVEL), based on studies by IEMI - Market Intelligence, the national furniture and mattress industry recorded a growth of approximately 8.6% in production volume in 2024, reaching around 439.9 million pieces manufactured during the period. More recent data indicates the continuation of this trend: between January and May 2025, the sector’s production advanced 3.8% compared to the same period the previous year. For 2026, market analyses point to gradual growth in the furniture industry, supported by demand for residential furniture, personalized projects, and the modernization of woodworking and industrial production.
In this context of gradual growth and professional transformation, ForMóbile has reinforced its mission to connect industry, technology, and skilled labor. Among the initiatives directly aimed at professionals, the 11th edition of the event promotes the Maker Space, a dedicated environment for practical knowledge exchange, technical demonstrations, lectures, and content led by specialists.
Curated by Letícia Saba from Stopa Lab, the space was designed to bring technology, innovation, and professional practice closer together, featuring activities that cover everything from construction techniques to new tools, materials, and production processes. “Every major company started somewhere. And despite all the technology available, specialized labor is irreplaceable, created by people,” she states.
Letícia also notes that the profession’s profile has undergone significant changes. “In the past, woodworking as an occupation had a generational profile, passed down from father to son and predominantly male. Today, we see a more diverse professional choice that combines manual skills, technology, and new business models, such as the so-called woodworking 4.0.”
The fair also supports initiatives like Empreenda Marcenaria, a program created by Letícia Saba and Paula Dutra that aims to encourage entrepreneurial training in the sector. The proposal is to create a continuous learning environment that integrates technical knowledge, management, and business vision—elements increasingly necessary for the evolution of contemporary woodworking.
By placing carpenters at the center of discussions about innovation, technology, and the market, ForMóbile reinforces its role as a strategic platform for the development of the entire furniture production chain, connecting professionals, industry, and knowledge around a common goal: strengthening a sector that continues to be built daily by the hands of those who transform raw materials into solutions for better living.
Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, carpenters, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.
Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101
ForMóbile 2026 Expands Structure and Strengthens Strategic Content in Its 11th Edition
ForMóbile, the International Fair for the Furniture and Wood Industry, will hold its 11th edition from June 30 to July 3, 2026, at São Paulo Expo, reaffirming its position as the leading business platform in Latin America for woodworkers, architects, designers, and professionals in the furniture industry.
With a 15% expansion in exhibition space this year, high exhibitor renewal rates, and new solutions for professional audiences, the fair consolidates its strategic role as a meeting point for those who transform projects into furniture and businesses into growth.
According to Tatiano Segallin, Business Manager of ForMóbile, “We have never seen such early commercialization. It’s a thermometer of how heated and confident the sector is,” he states. This scenario reinforces the importance of the event as a space for updates, partnerships, and access to the latest market innovations.
ForMóbile Stage
The ForMóbile Stage expands its programming with lectures and panels focused on real challenges in the sector: efficient management, talent retention, digital transformation, Industry 4.0, and new technologies applied to furniture production and development. Check out some of the topics and confirmed experts:
Maker Space
Curated by Stopa Lab and supported by influencers @Lamberjills, the Maker Space enhances practical demonstrations and activations focused on maker culture and production processes, bridging theory and real-world application. This initiative reinforces ForMóbile’s commitment to technical training and experimentation, which are essential for the evolution of woodworking and contemporary design.
According to Leticia Saba from Stopa Lab, “The Maker Space is always a highly anticipated attraction at the fair because many professionals who now own large woodworking companies started small, making furniture and other objects with their own hands. The Maker Space is a meeting point, a place to watch live work from those we only see on social media! And, of course, to hear lectures from big names in woodworking,” she concludes.
Wood Space
In its fourth edition, the Wood Space, held in partnership with Revista Referência Industrial, brings together companies representing the most advanced technologies, tools, finishes, and solutions for solid wood. Confirmed participants include Arminius, Arte Diamante, Bonardi Compensados, Borroz, CCB Coatings, Fagus-Grecon, IOT, Kanefusa, Plantag, Referência Industrial, and Teak Brazil, strengthening the space as a qualified showcase for innovation and business generation in the segment.
Register Now
The fair is free for industry professionals, subject to prior registration on the official event website. For more information, visit:
https://www.formobile.com.br/pt/credenciamento.html
São Paulo Expo has its own parking lot (managed by Indigo), and ForMóbile offers free transportation from Santos Imigrantes station, Congonhas Airport, and Shopping Plaza Sul (as an alternative parking lot, with free transfers to the event).
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
About ForMóbile
ForMóbile is the leading fair for the furniture industry in Latin America, bringing together the most comprehensive solutions for the furniture and woodworking industry. The event connects manufacturers, distributors, architects, designers, woodworkers, and industry professionals, showcasing innovations in machinery, tools, hardware, raw materials, accessories, and technologies for furniture production.
Recognized as a strategic platform for launches, business generation, and professional updates, ForMóbile promotes qualified networking, technical content, and trends that drive the development and competitiveness of the furniture market in Brazil.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for 30 years, with three verticals – Brazil, Mexico, and Latam HUB, delivering over 40 hybrid events annually, dozens of digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101
Check Out the Brands Already Confirmed for the Wood Space at ForMóbile 2026 and Register Now
Preparations for the 11th edition, scheduled to take place from June 30 to July 3, 2026, at São Paulo Expo, are in full swing. With 85% renewal of exhibitors from 2024 and strong demand for new spaces, the fair is already pointing to record numbers. The previous edition welcomed over 52,000 professionals, and the expectation for 2026 is to exceed this audience by at least 10%, focusing on visitors with high decision-making power and genuine interest in innovations and commercial alliances.
"We have never seen such early commercialization. It’s a thermometer of how heated and confident the sector is," observes Tatiano Segalin, business manager of ForMóbile. The 15% expansion in the exhibition area is not just a matter of growth but of keeping up with the transformations in the sector.
Brands Already Confirmed | Wood Space
The Wood Space, now in its fourth edition in partnership with Revista Referência Industrial, has established itself as a must-visit hub for those working with solid wood. Check out the confirmed brands below that will transform the hub into a showcase of the most advanced technologies and solutions in the sector:
Register Now
With a robust lineup of brands and a tradition of bringing together key industry players, ForMóbile reinforces its position as the largest business meeting for the furniture industry in Latin America. You can now register and secure your spot at the fair by visiting the website and clicking on the registration button or directly via the following link: https://www.formobile.com.br/pt/credenciamento.html.
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
About ForMóbile
ForMóbile has become a complete business platform for the furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. Currently, it has a qualified database with over 100,000 contacts of industry professionals and various channels, such as a digital platform, website, social media, and an exclusive content and business tool that allows brands to be promoted, products to be launched, leads to be generated, and personalized actions to be carried out for better return on investment, with more focus and assertiveness.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa Markets, the organizer of the ForMóbile event, connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for more than 29 years and currently has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering over 30 hybrid events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101
ForMóbile 2026 Opens Registration and Launches Store with Wood-Inspired Gifts
Registration is now open for the 11th edition of ForMóbile, which will take place in 2026.
Preparations for the 11th edition of ForMóbile, the International Fair for the Furniture and Wood Industry, are in full swing. The event, scheduled to take place from June 30 to July 3, 2026, at São Paulo Expo, aims to create a unique environment designed to enhance and strengthen the sector, fostering business and innovations that impact the entire production chain.
With a robust lineup of brands and a tradition of bringing together key industry players, ForMóbile reinforces its position as the largest business meeting for the furniture industry in Latin America. You can now register and secure your spot at the fair by visiting the website and clicking on the registration button or directly via the following link: https://www.formobile.com.br/pt/credenciamento.html.
ForMóbile Lovers: New Online Store Celebrates Passion for Wood
One of the major highlights of the fair is the official launch of the ForMóbile store, created especially for fans of the event. The online store features a variety of office, stationery, travel, accessories, and clothing products, all branded with ForMóbile and inspired by wood. Highlights include the wireless power bank, bamboo-covered A6 notebook, cap, kitchen apron, cups, bottle opener, and the classic eco-bag. To explore the available items and secure your collection, visit the link: Bsine ForMóbile.
Innovations for Exhibitors
Among the highlights of this edition is the launch of Concierge, an exclusive service designed to assist exhibitors in preparing for the event, particularly in finding reliable suppliers and optimizing resources. Another innovation is the evolution of the Leadster and Leadster Plus tools, which now offer advanced features to facilitate real-time visitor data collection and analysis, strengthening commercial connections during and after the fair.
The ForMóbile Xperience platform also gains more prominence in 2026, strategically integrating with Leadster and Leadster Plus products. The goal is to maximize networking opportunities, encouraging full promotion of exhibitors and their products on company pages, ensuring visibility and greater engagement with visitors.
Fabi, ForMóbile's artificial intelligence launched in 2024, remains a key ally of the event. Powered by data from the fair and participating brands, the tool is constantly evolving and promises to offer even more precise insights, personalizing participants' experiences and strengthening the furniture community throughout the year.
In addition to digital and structural innovations, ForMóbile 2026 has confirmed attractions that consolidate the event as a hub of inspiration and content: the ForMóbile Stage, Maker Space, and Wood Space. Each environment has been strategically planned to foster discussions, present trends, and bring professionals and brands together in a setting of innovation and knowledge exchange.
Curated Content for Visitors
The ForMóbile Stage stands out as the ideal meeting point to connect with leaders and visionaries who will personally present topics shaping the future of the furniture industry. Participants will be inspired and learn about best practices in modern woodworking, the industry of the future, and emerging market trends.
The Maker Space, curated by Stopa Lab, offers a dynamic and interactive program. During the four days of the event, influential woodworkers will share techniques and tutorials for various projects in real-time, demonstrating tools and equipment in full operation. Simultaneously, the audience can participate in discussions with professionals and face interactive challenges that showcase their creation and manufacturing skills.
The Wood Space will celebrate its fourth edition in 2026, established as one of the most dynamic environments of ForMóbile since its debut in 2018. This specialized hub brings together exhibitors focused on solid wood and related products, creating an innovation hub for this important segment.
Event Details
ForMóbile 2026 – 11th International Fair for the Furniture and Wood Industry
Date: June 30 to July 3, 2026
Time: 10:00 AM to 7:00 PM
Location: São Paulo Expo – Rod. dos Imigrantes, km 1.5 - Vila Água Funda, São Paulo/SP, ZIP Code 04329-900
Registration: https://www.formobile.com.br/pt/credenciamento.html
ForMóbile Store: Bsine ForMóbile
About ForMóbile
ForMóbile has become a complete business platform for the furniture and wood industry, both nationally and internationally, generating business, relationships, and delivering quality content in all environments: digital and physical, synergistically. Currently, it has a qualified database with over 100,000 contacts of industry professionals and various channels, such as a digital platform, website, social media, and an exclusive content and business tool that allows brands to be promoted, products to be launched, leads to be generated, and personalized actions to be carried out for better return on investment, with more focus and assertiveness.
For more information, visit www.formobile.com.br.
About Informa Markets
Informa Markets, the organizer of the ForMóbile event, connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in over 30 countries, it has been operating in Latin America for more than 29 years and currently has three business units: Brazil, Mexico, and Latam Hub, responsible for delivering over 30 hybrid events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br.
Press Information
A4&Holofote Comunicação | +55 11 3897-4122
Alessandra Barbieri | [email protected] | +55 11 95019-4585
Camila Barbieri | [email protected] | +55 11 99323-0101