An unmissable meeting of opportunities for those who want to expose their brand and expand their business network
ForMóbile - International Fair of the Furniture and Wood Industry - is the main meeting point for the furniture industry in Latin America. It is aimed at the entire furniture production chain, from small carpenters to large industrial manufacturers, bringing the main solutions, trends, and cutting-edge technologies to the furniture sector.
The 2026 edition was marked by a high volume of closed deals, a fact that reflects the strength of the sector. More than 52,000 people attended, a record number. This edition also featured over 550 exhibiting brands (national and international), occupying 50,000 square meters of the pavilion.
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ABOUT FORMÓBILE 2024
96.1% of visitors intend to return to ForMóbile in 2026
90% of visitors play a fundamental role in the company's purchasing process
72% of visitors came to ForMóbile with the intention of doing business
More than 50 thousand m² of exhibition
More than 50 thousand visitors
More than 550 exhibiting brands
SECTOR GROWTH
62% increase among architects and designers
87% increase in the presence of entrepreneurs, partners and owners
30% increase in the presence of Manufacturersof Mattresses and Upholstered furniture
230% increase of Factory Stores
55% increase of Resellers
Who is at ForMóbile?
VISITOR
- Furniture Industries
- Woodwork
- Resales and Timber
- Industry
- Product designers
- Architects
EXHIBITOR
- Machinery and equipments
- Raw materials
- Hardware and accessories
- Components
- Mattresses and sofas industry suppliers
EXHIBITOR TESTIMONIAL
"We are very happy to be back at ForMóbile because this is where we bring the releases, display our portfolios, and network with people from the furniture industry and the team spread throughout the country."
Breno Kliger Diaz, Commercial and Marketing Director of Duratex
"For us ForMóbile is fundamental, a fair that represents the segment. We always participate because it really is a celebration of the furniture market."
Andréa Corrêa, Berneck Product Supervisor
"ForMóbile is the door to the furniture industry, where everything happens, where the novelties arrive. The first day of the fair surprised me, not only because of the number of people, but also because of the quality of our customers who are visiting us."
Gilson Villatore, director of Givi Mobili
"It is impossible to stay out of ForMóbile, because it is the largest fair of the sector in Latin America, and the largest showcase of the country."
Flávio Farage, Salesman at Homag
"ForMóbile is a fair that is strategically located in the central point of Brazil, facilitating the access of customers from the industry, carpentry, resale, all profiles to whom the inputs for the furniture market are of interest."
Simone Cotoski, Marketing Manager at Häfele
Why exhibit at ForMóbile?
SALES TEAM
Tatiano Segalin
Tel: +55 (54) 99149-7655
Email: tatiano.segalin@informa.com
Vivian Trogiani
Tel: +55 (11) 94504-5339
Email: vivian.trogiani@informa.com
Valéria Brizola
Tel: +55 (11) 94247-9792
Email: valeria.brizola@informa.com
Promotion and Organization
Event Venue
Support
Associated
